The advertising regulator in the United Kingdom has banned two ads by Zara for using models who appeared "unheathily thin," finding the photos were "irresponsible" to run.

The Advertising Standards Authority (ASA) said staff investigated four ads the fashion retailer ran this May after receiving a complaint. It found two photos were in line with the U.K.'s standards, but two were not.

A ruling said styling choices for the photos — from the lighting of the image to the clothing itself — contributed to the impression that the model was overly thin.

"Her hair was styled in a slicked back bun, which drew emphasis to her head whilst making it appear slightly gaunt. There was a contrast in how her upper arms and elbow joints were positioned, which made her body appear slightly out of propor

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