This time of year is typically reserved for back-to-school promotions, but now, retailers are reserving late summer for massive end-of-season sales that clear out inventory at rock-bottom prices. First, there was the famous “yellow” tag sale at T.J. Maxx, then Wayfair’s “Black Friday” event—and now, discerning shoppers say Hobby Lobby stores are a treasure trove of home decor and crafting items marked down up to 90 percent off.

Look for orange tags to find 90% off merchandise at Hobby Lobby.

In a new TikTok video, shopper @the_real_rita_c walks her followers through the home decor clearance aisle at Hobby Lobby, telling them to look for the orange tags that say “reduced.” Even though the larger signs advertise 75 percent off, she says the orange stickers override this for 90 percent off.

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