McDonald’s reported better-than-expected earnings on Wednesday — as the fast-food chain’s push into value meals and promotional tie-up attracted budget-conscious diners amid economic uncertainty.
The Chicago-based company said same-store sales increased 3.8% in the second quarter — the biggest jump in nearly two years and easily topping estimates of a 2.4% rise by LSEG analysts.
McDonald’s — which found success last year by offering $5 meal deals and the buy-one, add-one for $1 offer — launched a limited-time Happy Meal for kids and adults tied to the “Minecraft” Movie promotion in April. In May, it introduced McCrispy Chicken Strips as a permanent menu item. 3
The moves helped the company “re-engage with critical” low-income diners, as they typically visit the Big Mac chain more