For David Blair, technology is a tool that can be leveraged to better engage with members. As founder, chairman and CEO of LucyRx, he wants to bring clinical expertise and technological innovation to pharmacy benefits and engage with partners who can bring empathy and agility to the process.

Pharmacists are the key to creating this new dynamic, where pharmacy benefits are reimagined. Blair believes pharmacies can be health centers for patients, helping them with chronic care management, wellness screenings, and vaccinations.

“There are 400,000 pharmacists in the United States; 200,000 of them work retail. What an unbelievable asset that is from a clinical perspective,” he says. “The AMA [American Medical Association] has said they project a shortage of 100,000 primary care doctors, and w

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