DULUTH, Minn. (Northern News Now) - A Duluth tourism group announced an addition to its leadership team Wednesday.

Haley Hedstrom is the new executive director of Visit Duluth .

Hedstrom has worked in the Duluth tourism and marketing community, most recently as the executive director of the Lake Superior Zoo.

She has also worked on the Visit Duluth board and with the city of Duluth on its tourism marketing working group.

Hedstrom said she’s looking forward to helping more people experience everything that makes Duluth special.

As for what’s next for the Lake Superior Zoo , an interim executive director will be announced soon. Their next steps will be shared in the coming months, according to zoo leaders.

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