Disney and NBCUniversal created Hulu as a streaming brand to front their content without committing to any one thing. Soon it'll be an unmissed memory.

Hulu will become a content hub inside of Disney+. Disney will no longer be promoting the brand independently, and I guess will just convert your Hulu subscription into a Disney+ one. All the "hubs" in Hulu will become sub-hubs, creating a lot of hubbub, bub.

But there are still unanswered questions: if Hulu will soon just be a "hub" on Disney+, then what about the hubs that are already on Hulu? If someone wants to watch the new episode of It's Always Sunny In Philadelphia, for example, will they have to navigate to "FX on Hulu on Disney+," like a Matryoshka doll of parent companies?

One mystery has already been solved: the most difficult

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