Costco rotisserie chicken is a bargain at $4.99 and literally flies out the door. The quality seems to be better than the rotisserie chicken sold at many grocery stores, with plumper chicken and lower prices, as you would expect at Costco.

I'm surprised they don't make you buy more than one, though. After all, it's Costco, right?

Costco is committed to the $4.99 price point as a loss leader, as Business Week reports to lure customers and the formula has made Kirkland Signature rotisserie chicken the top seller in the U.S. at 137 million chickens sold (in 2023)

And yes, the chickens are very young, raised quickly to maximize production and keep the supply chain moving to meet demand and the $4.99 price point.

Using vertical integration, the company produces broiler chickens that are

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