Sportswear brand On kicks off the latest chapter of its buzzy partnership with Zendaya with the pair’s first co-created shoe.

On collaborated with the Challengers star and her longtime stylist, Law Roach, to design the shoe, called the Cloudzone Moon. The sneaker is an update to On’s Cloudzone silhouette and part of its lifestyle range.

To debut the sneaker, On is rolling out another campaign fronted by Zendaya, who shows off other apparel from the brand’s Fall/Winter 2025 collection. Roach also styled the looks worn in the ad.

“Be Every You” follows Zendaya through scenes that represent different facets of her identity, including romantic, rebellious, calm, and chaotic. She narrates the spot and reflects on themes such as freedom and duality.

Filmmaker Bardia Zeinali directed the sp

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