During his 35 years at Jaguar Land Rover – including the last three as CEO – Adrian Mardell has been "largely successful", said Jordan Valinsky on CNN .

In January, JLR reported its "ninth consecutive profitable quarter"; in May, it celebrated its strongest annual profits in a decade. But this aspect of his legacy may be forever overshadowed by the PR disaster of Jaguar's "refreshed brand identity" .

Mardell, who has announced his retirement, will be remembered as the CEO who ditched the British marque's famous "growler" logo and, to promote its shift to electric vehicles , launched an "avant-garde commercial" featuring "gender-fluid models, but zero images of its cars".

And if anyone has forgotten this debacle, President Trump is on hand to remind them. This week, he trashed th

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