To kick off the NFL and college football seasons, Bud Light celebrates the passion fans bring to the game.

The Anheuser-Busch InBev brand’s latest campaign brings back its longtime partner Peyton Manning and its limited-edition NFL team cans.

Fan loyalty reaches epic heights in “Parachute,” created by Anomaly New York. Hall of Fame quarterback Manning parachutes into a stadium as a member of the NFL airman brigade. But when he sees an ice-cold Bud Light, he calls out his famous “Omaha” audible and changes course towards the beer.

He smashes into what is actually a brand billboard as a voiceover says, “Anything for Bud Light.”

The ad will run in 30- and 15-second formats during the NFL season.

“This campaign builds on the fundamentals that are at the core of our brand–first and forem

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