Some medical professionals can't seem to wrap their heads around the hype of the latest Skims release.

Kim Kardashian 's well-known shapewear brand released a $48 now sold out "Seamless Sculpt Face Wrap" that features "collagen yarns for ultra-soft support," targeting those who have an elaborate morning shed routine.

In an Instagram story, the reality television star and businesswoman reportedly praised the conversation starter product as a "necessity," saying that it "just snatches your little chinny chin chin."

Touted as Skims' "first-ever face innovation," it went viral online , prompting a wave of plastic surgeons to chime in on social media with criticisms on its effectiveness, encouraging people to think twice before purchasing.

Doctors argued that consumers might not g

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