Huckberry has entered brick-and-mortar retail with its first permanent store.

Founded online in 2011, the brand has built a loyal following through its curated selection of rugged menswear and outdoor gear. Huckberry’s new store, located in the Georgetown section of Washington D.C., brings its experience to life in a space that blends stylish design, in-store exclusives and immersive storytelling . A second store is set to open in time for the upcoming holiday season, in Chicago, with more on the horizon in 2026.

“We wanted it to feel like a manifesto,” said co-founder Andy Forch. “A place where people leave inspired — with a sense of what Huckberry’s all about.”

Part gallery and part gear shop, Huckberry is designed like a great editorial layout — inviting exploration at every turn. D

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