Hudson's Bay Co. signature teddy bears are seen at a Bay store in Toronto, now closed. Canadian Tire has bought Hudson's Bay's intellectual property, which includes the HBC stripes and other brand labels. Photo by Norm Betts/ Bloomberg News

Canadians can expect to see Canadian Tire Corp. start to experiment with the recently acquired Hudson’s Bay brand later in the year, the company said Thursday.

In June, Canadian Tire completed the purchase of Hudson’s Bay’s intellectual property, which includes the HBC stripes and other brand labels, for about $30 million, as part of HBC’s efforts to pay back about $1 billion to its creditors.

On a conference call following the release of Canadian Tire’s second-quarter earnings on Thursday, chief executive Greg Hicks said the response from Ca

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