Vatican City

In an auditorium just outside St Peter’s Basilica, the Vatican’s Secretary of State, Cardinal Pietro Parolin, sat solemnly in the front row as a young crowd sang, danced and hopped around to a pop hymn. The cardinal, who is 70, was widely expected to become the pope earlier this year. Instead, he inaugurated the Catholic Church’s first social media influencer conference.

Around 1,000 influencers attended last week’s Jubilee of Digital Missionaries and Catholic Influencers. In his opening remarks, Parolin described social media as not just an instrument of communication, but ‘a way of living in the world’. The division between the real world and the virtual world is thinning, or nonexistent, for many young people, and the Church believes ‘digital missionaries’ can reach them.

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