By Lisa France, CNN
(CNN) — Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal.
Parkwood Entertainment, the superstar singer’s company, posted a video titled “Chapter 4: The Denim Cowboy” to its verified Instagram accounton Monday, which amounted to a lavish music video-style ad for a new collaboration between Levi’s and Queen Bey.
In the clip, Beyoncé she portrays as a pool shark who dons a few “denim on denim” outfits, paying homage to a lyric in her titular Levi’s song which plays over the ad.
A few hours later, Levi’s posted a series of photos showing Beyoncé wearing what appeared to be the last denim outfit she wore in the video.
One thing in the clip stood out to the Beyhive, or Hive, as Beyoncé’s devo