It’s been a fantastic start to the summer for Marvel Studios with the release of its latest superhero film.

During the opening weekend of Fantastic Four: The First Steps, the film debuted to $118 million at the U.S. box office and earned $216 million globally.

Leading up to the premiere on July 25, Marvel teamed up with several partners for a marketing campaign that incorporated elements from the film’s world through various standalone stunts and spots—many of which put the Fantastic Four into the real world.

Among the highlights, Marvel partnered with Zillow on a fake listing of the Baxter Building, the home of the Fantastic Four, which prices it at $4,444,444. Marvel also collaborated with Synchrony on banking spots and the National Basketball Association for a series of commerc

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