The beauty industry relies heavily on creators to drive sales.

Creators are often able to directly show their audience how a product works, impacting trends and converting their recommendations into sales for brands. Data shows that beauty brands pour more money into influencer marketing than other verticals. A recent report from CreativeX analyzed 1.6 million ads—equivalent to $2 billion worth of ad spend—and found that beauty brands have invested 31% of their total media spend in creator content over the past 18 months. According to the research, beauty brands spent 17.9% more than alcohol brands on influencer marketing. Beauty brands also spent 11% more than consumer health brands, and 10.4% more than CPG brands.

ADWEEK asked three influencer marketing agencies for their recommendat

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