Search data firm Semrush predicts that AI engine queries will exceed traditional Google search queries some time in 2028. That has professional services CMOs and business development heads actively scrambling to ensure their firms earn a seat at the AI table.

Google searches still currently dominate AI searches by an enormous margin, with search data firm Semrush reporting Google got about 14 billion searches per day in 2024, while ChatGPT only got about 37 million “search-like” daily queries.

But the early warning signals of a sea change are there:

Searches on Apple’s Safari browser fell for the first time ever.

Survey results show user trust of Google search is dropping and being replaced by AI and social media.

Young people are using AI at rates more than double tha

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