Courtesy: Rock City

LOOKOUT MOUNTAIN, Ga. (WDEF) — Rock City has launched a new look that puts its gnome characters front and center for the first time.

The rebrand includes a new logo, color scheme, and typeface.

Officials say the changes are meant to give Rock City its own identity, separate from its parent company, now called Rock City Enterprises.

For the past 25 years, both the attraction and the company shared the same logo.

“This visual rebrand represents our next chapter. It brings new life to the wonder that’s always been here, updating our look while inviting old friends, like our gnomes, to finally step into view.”

-Doug Chapin, owner and CEO of Rock City

Gnomes have been part of the gardens for decades, but it’s the first time they’ve truly been in the spotlight.

The

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