In the race for innovation, businesses typically invest in tech, marketing and operations. Yet, one of the most powerful and underutilized growth levers sits quietly in the background: your legal strategy .

Traditionally seen as a cost center or defensive function, legal is rarely viewed as a driver of revenue or innovation. But in today's complex regulatory environment, companies that embed legal thinking into their core strategy gain a clear competitive edge — protecting intellectual property , navigating emerging markets and building reputations grounded in trust and compliance.

Here's how to turn legal into a growth engine — and why forward-thinking leaders are doing it now.

1. Use legal strategy to protect and monetize innovation

Case in point: Tesla doesn't just innovate in a

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