It all began when Lily Feltham, a TikTok creator known as @lizbullzofficial , claimed to own a “24-karat gold Labubu”—an obviously fake but hilariously exaggerated take on the collectible fuzzy toy craze. With imaginative skits, fake luxury reveals, and with deadpan skits featuring a metal detector, Grindr sounds, and mock-serious “proof” of her toy’s value, she parodied the absurdity of luxury toy culture. Viewers were enthralled.

The Meteoric Rise: Mid-2025

From June to early July 2025, her TikTok clips spread like wildfire. International fans—many of whom were not familiar with the Labubu toy trend—found her videos both surreal and captivating. Fan edits, remixes, and reaction videos poured in. Her golden Labubu became symbolic of absurd internet opulence.

During this time she beca

See Full Page