A Jeans Campaign That Rattled the Left

In July 2025, American Eagle Outfitters launched an ad campaign featuring Euphoria star Sydney Sweeney with the tagline “Sydney Sweeney Has Great Jeans.” It was a playful pun—“great jeans” riffing on “great genes”—that ignited a firestorm among progressive social media critics who took offense, accusing it of harboring eugenics or white‑supremacist undertones ( Wikipedia , Vanity Fair ).

Yet what these critics missed is how American Eagle doubled down in support of a timeless, aesthetically grounded message about confidence, beauty, and personal expression. The backlash was predictable, but the company’s response and the campaign’s success offer a conservative triumph over oversensitive outrage culture.

The Campaign’s Conservative Defense

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