Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to social media to ridicule the backlash.

Newsweek has reached out to Cracker Barrel via an online contact form for comment outside of regular working hours.

Why It Matters

The Southern country themed restaurant chain first opened in 1969 and initially had a text-only logo. The name originates from a time in the 19th centuary when people would socialize around a barrel full of crackers in a country store. In 1977, the logo was updated to the one many will now recognize, with a man resting by a barrel. The restaurant said in a press release that the new logo is "Rooted even more closely to th

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