Airline controversies flood headlines semi-regularly. For instance, several weeks ago, Southwest's leaked loyalty program details sparked uproar among some passengers who weren't happy over the airline's speculative changes to its Rapid Rewards. Meanwhile, Delta Air Lines began scaling back on Canadian flights in July amid Canada's U.S. travel boycott, which has forced some states to start begging for Canadian tourists' return , while other states have practically given up on them . However, a fresh issue, also involving Delta, has emerged in the airline industry that could see passengers' personal data unfairly used against them (without their knowledge) in order to bump up ticket prices—and it involves the trendiest topic of today's times: Artificial Intelligence (AI).
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