Just over one month into the tenure of new majority owner Mark Cuban, the Dallas Mavericks were preparing to welcome yet another new face into the fold. Cuban wasted hardly any time before attempting to make a splash with his new franchise. Just weeks after purchasing the team, Cuban engaged in talks to bring Dennis Rodman to Texas.

Changing the Narrative

At the time of Cuban’s purchase, the Mavericks were on the tail end of a decade of futility. From the 1990-1991 season through the 1999-2000 season, the team did not qualify for the Playoffs a single time. Averaging 24 wins per season over that span, Cuban knew he had some work to do if he hoped to get fans interested in the team. Amongst other innovative ideas, Cuban knew there was no better player than Dennis Rodman when it came to ga

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