Key points

AI's power lies in tailoring messages to individual preferences and biases for influence.

AI can foster action by nudging consumers to adopt sustainable habits and choices.

Effective AI governance is crucial to leveraging its potential for pro-planetary actions.

As humanity confronts the escalating climate crisis, the imperative for collective pro-planetary action has never been more urgent. Shifting individual behaviors, challenging entrenched societal norms, and fostering systemic change represent a monumental psychological undertaking. Into this arena steps artificial intelligence : a tool of frightening persuasive power, capable of subtly guiding billions toward (sub-)conscious environmental stewardship, or full-fledged denial and misinformation on steroids.

The ver

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