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Beyonce’s Cowboy Carter album includes a great song called “Levii’s Jeans,” which features Post Malone. Levi’s didn’t organize the song or work with Beyonce in any way ahead of time, and once the album came out, they were incredibly flattered with the song and with everything about their new association with Beyonce. Quickly, Levi’s people got together with Beyonce’s people and an ad campaign was born. Now Beyonce is doing a full collaboration with Levi’s and they’re calling it the Beyonce X Levi’s denim collection. Beyonce stars in a new video and new promotional images:

Levi’s social media is really working this connection, and Beyonce even dressed her tour dancers in pieces from the rhinestone-studded collection. So, what’s

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