Waterstones' flagship store in Piccadilly, central London, was packed with customers yesterday for BookFest, the company's annual celebration of literature, but some customers said it was 'utter chaos' and 'hell on earth' It was chaos (Image: Kellie Greenhalgh/X)

Chaos erupted at the flagship Waterstones store in Piccadilly , central London, as the company's annual BookFest event was marred by severe overcrowding and safety concerns. The celebration of literature, which promised book lovers the chance to meet their favourite authors and snag exclusive merchandise, quickly descended into "utter chaos". ‌

Videos shared online showed hordes of customers packed into the store , with lengthy queues snaking up the stairs and spilling out onto the street. Attendees took to social

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