Dietary fiber has long been known to be highly beneficial for gastrointestinal health, exerting a regulatory effect on digestive processes such as absorption, transit time, and stool formation, as well as having important microbial effects.

Unfortunately, modern diets in the Western industrialized world are notoriously low in fiber, with this deficiency linked to an array of gut and metabolic diseases . Some consumer research suggests the public is aware of the benefits of fiber, and that most people believe they consume enough. However, national consumption surveys indicate that only about 5% of the population meets recommendations, and inadequate intake of fiber has been called a public health concern.

But now, a new trend on social media may be changing the way people view and

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