Mass Ave resident Jeff Stroebel knows in this day and age people are always on their phones.

That's why The Mass Ave Cultural Arts District created Mass Ave Indy — a free mobile app that shows a map and list of neighborhood restaurants, shops, art and events, providing a modern-day experience for people roaming the popular downtown hub.

"People live on their phones, and if they come to Mass Ave and they are looking for somewhere to go, the first place they will go look is their phone," said Stroebel, a three-year board member on MACAD. "There are so many things we have done in the past to market businesses that maybe don’t fit into the lifestyle people have now."

So far, around 250 users have downloaded the app, Stroebel said, and the association believes they are the first cultural

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