The sports media company Overtime has seen three of its four athlete talk shows end since January, when the publisher first announced its intention to grow its roster of shows to as many as 10 series and invest millions into the program. The network originally launched last August.

“By September, we will most likely double the size of the network and invest millions of dollars in this,” Overtime chief executive Dan Porter told ADWEEK in January. “It’s been really successful, and we think it’s the future. The biggest challenge is that brands don’t understand that this is the new television talk-show format.”

Since then, series following the popular college athletes Shaddeur Sanders, Travis Hunter, and Flau’jae Johnson have ended. The remaining show, which follows college basketball pl

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