A month or so ago, I was asked to take on the role of CEO at SMG, a global retail media specialist with offices in the U.K. and the U.S. Somewhat unusually, I was six months pregnant at the time.

The reactions have been fascinating: congratulations, followed by congratulations again. There’s normally an accompanying smile that’s a combination of shock and curiosity, along with a sense that this combination of events, or certainly this timing, isn’t something people are used to seeing.

It’s not unusual because it’s unworkable. It’s unusual because, structurally and culturally, we’ve made it so.

I’ve been with SMG for a long time, through different chapters and roles, from commercial and client leadership to operations and strategy. I’ve been part of this company as it has grown from

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