Hawaii tourism is cooling off this summer, and the visitor industry is concerned that the sector will continue to lose heat throughout this year and into 2026.
Arrivals to Hawaii in June decreased to 857,102, a 1.8% drop from the same month last year, according to preliminary numbers released Thursday by the state Department of Business, Economic Development and Tourism. The state department reported that June visitor spending rose to nearly $1.97 billion, a 2.8% gain in nominal visitor spending.
James Tokioka, DBEDT director, said in a statement, “We are encouraged to see continued growth in visitor spending in June 2025. However, like many destinations, Hawaii is also experiencing a slowdown in visitor traffic. Fewer visitors from U.S. East and continued declines from Canada and other