Of all the many famous Steve Jobs stories that tech industry folks like to share, perhaps the single most famous is his 1983 pitch to then-Pepsi president John Sculley to join Apple: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Like many things Jobs said, the pitch was wildly arrogant, self-important and self-aggrandizing, but ultimately correct. What Sculley did at Apple (mostly after firing Jobs) to sell the Macintosh and popularize personal, graphics-centered computing changed the world more than his invention of the Pepsi Challenge had. There really was a huge difference between selling Macs and selling sugar water.
After listening to Meta CEO Mark Zuckerberg lay out his vision of how AI “superintelligence” would chan