The Summer of Snack Wraps at McDonald's also has seen the fast-food giant adding limited-time items such as the Daily Double cheeseburger and Lil McDonald's Happy Meals – all to spur more visits.

McDonald's is serving up a summer of new menu items, plus specials – and is loving the results.

This summer, McDonald's has leaned into new and limited-time menu items, as a move to attract more customers – returnees, as well as new and lapsed ones. Spring brought offerings such as McCrispy Strips (now part of the permanent menu) and limited-time items including Squishmallows Happy Meals , “A Minecraft Movie” Happy Meals and the Hershey's S’mores McFlurry .

Since late June, McDonald's released a quintet of new menu items including a new double cheeseburger, the Daily Double (to be on

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