McDonald's is serving up a summer of new menu items, plus specials – and is loving the results.

This summer, McDonald's has leaned into new and limited-time menu items, as a move to attract more customers – returnees, as well as new and lapsed ones. Spring brought offerings such as McCrispy Strips (now part of the permanent menu) and limited-time items including Squishmallows Happy Meals , “A Minecraft Movie” Happy Meals and the Hershey's S’mores McFlurry .

Since late June, McDonald's released a quintet of new menu items including a new double cheeseburger, the Daily Double (to be on the menu through 2025), and the return of Snack Wraps after a nine-year absence.

McDonald's chairman and CEO Chris Kempczinski hopes the wave of new items – along with its popular $5 Meal Deal

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