Laurie Lam has been a disruptor for as long as she can remember.

At just 11, she hopped on a New York City subway to convince the owner of a flower shop in Chinatown to give her a job. At 15—armed with working papers, braces and no eyebrows (it was the trend at the time)—she did the same at an Estée Lauder counter.

"I was always curious. I wanted to make an impact. I was humble. I had heart, I had drive, I had grit. I wasn't afraid of hard work. And those things have stayed true throughout my entire life," Lam, who now serves as the chief brand officer at E.l.f. Beauty, told Newsweek .

With Lam's help, E.l.f.—which describes itself as "a bold disruptor with a kind heart"—has built a thought-provoking marketing machine that's not only become one of the world's fastest growing beauty br

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