The Duchess of Sussex’s As Ever seems to have worked out their supply line for wine. Reportedly, Meghan and her team are working with Fairwinds Estate to create As Ever’s Napa Valley Rosé. The 2023 rosé, which was introduced on July 1st, sold out in less than an hour. This week, As Ever did a drop for the 2024 rosé, and it did NOT sell out in a matter of minutes/hours . Everyone agrees that Meghan simply had much more wine in inventory this time, but of course Meghan “can never win” with her haters. When she sells out, they say that she only had a small amount in supply. When she doesn’t sell out, they say that her products are unpopular. Which is why As Ever’s team actually provided some numbers to Harper’s Bazaar this week.

As Ever saw 10,000 bottles of the 2024 Napa Valley Rosé purch

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