August 5, 2025 – Fire up the grill and dust off your lawn chairs! Whataburger is teaming up with one of Texas’ most beloved animated families to celebrate the return of “King of the Hill.” In honor of the show’s long-awaited return after a fifteen-year hiatus, with Season 14 premiering just yesterday, Whataburger and Hulu are rolling out a lineup of limited-time perks inspired by Hank Hill’s go-to order and the tight-knit community of Arlen.

This collaboration is a full-circle moment for fans. Whataburger has made several appearances throughout the show’s previous seasons as a setting for some of the Hill family’s most pivotal — and amusing — moments. Over the years, the brand has become a familiar fixture in Arlen, earning its place alongside lawn chairs, alley banter and propane accesso

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