In 2026, Disney expects to shutter Hulu as a standalone app and service — and fully merge Hulu into Disney+ .

Why did the Mouse House decide to essentially sunset the Hulu platform, which some users believe is superior to Disney+? Disney chief Bob Iger touted a number of benefits through the move , including increased engagement and lower churn rates.

But a major boon for Disney should come on the operating expense side. In fiscal 2025, Hulu will have programming costs of $4.1 billion and non-programming expenses of $2.9 billion — increasing to $4.4 billion in content costs and $3.3 billion in non-content costs by fiscal 2027, according to projections by MoffettNathanson analyst Robert Fishman. Disney has “an opportunity to drive additional cost efficiencies from the elimination

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