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The evolution of a signature sneaker is rarely a one-size-fits-all journey. For Shai Gilgeous-Alexander , that journey has been anything but typical. From assuming the role of creative director at Converse Basketball to unveiling his own logo last year, the Oklahoma City Thunder star has steadily carved out his lane within the culture of performance footwear. Now, with the official debut of the SHAI 001, Gilgeous-Alexander delivers a product that goes beyond standard player exclusives — this is a deeply personal statement that reflects his approach to the game and to design.

A Vision Years in the Making

Shai’s ascent within the Converse family has always hinted at something greater. His creative involvement started with the revitalized Weapon campaign, but the

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