POP MART May Seem Like It JUST Took Over the World with Labubus, But Its Power Has Risen for 15 Years

Maybe you’ve only just heard of POP MART. We don’t blame you if that’s the case. After all, it feels like, overnight, POP MART’s iconic Labubu figure took over the world. But while it might seem like POP MART and its Labubu, of the brand’s The Monsters collection, stole hearts and minds in the blink of an (adorably oversized) eye, POP MART achieved this critical mass, not in an instant, but over 15 years of accumulated hard work, artistic excellence, and a fan-oriented approach. You see, although they are the It collectible of our current moment, like most of POP MART’s releases, Labubus are figures based on the original work of an independent artist that POP MART collaborated with. And it’s this spirit of raising up the artist to manifest truly wonderful creations that has led POP MART