Annie Grant, aka Bbyanni, is laser-focused on achieving her goal of cultivating a large following using photos of her enhanced body from plastic surgery and a fitness plan on social media. A digital entrepreneur, she’s building her body and a brand at the same time.

“You are the product, so invest in it: health, look, brand,” Grant says. Article continues below advertisement

Digital Entrepreneurship

The Canadian influencer and digital entrepreneur is part of a large industry that has grown out of the popularity of documenting beauty routines, cosmetic surgery, and fitness and wellness content through images on social media.

The fitness industry itself is expected to garner $233 billion in 2005 and is expected to continue to expand, with social influencers having a significant impact o

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