Like it or not, it's safe to assume AI will be a conversation that defines the rest of the 2020s.

The recent launch of OpenAI's latest model, GPT-5, comes as ChatGPT ascends to the fifth most-visited website in the world, ahead of Wikipedia, Reddit, TikTok and Amazon. In just three short years, the software has upended education, scrambled the tech labor sector, and ushered in something of a pandemic of chatbot-related mental health problems.

But for all those technocratic bona fides, the software that's said to be kicking off the next industrial revolution has one major hurdle to clear: it has yet to make any real money.

Despite some terrific promises about GPT-5's capabilities — OpenAI CEO Sam Altman went as far as to compare the chatbot update to the Manhattan Project last month — th

See Full Page