Apple's reputation for creating groundbreaking consumer electronics and software under former founder and CEO Steve Jobs is being tested this year.

CEO Tim Cook is under intense scrutiny to make a splash in artificial intelligence, a massive market opportunity already being captured by deep-pocketed rivals, including OpenAI's ChatGPT, Google's Gemini, and Microsoft's Copilot.

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So far, Apple's foray into AI with Apple Intelligence has been criticized for being too little, too late. Apple watchers are increasingly urging Cook to take action and boldly move in the space, reminiscent of Jobs' iconic "one more thing" reveals at Apple conferences.

Veteran Wall Street analyst Dan Ives is the latest to weigh in on Apple's AI pr

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