Like a phoenix rising from the ashes, beloved home goods store Bed Bath & Beyond opened its first new store in Nashville Friday with a new name.

The owners of the bankrupt chain’s intellectual property resurrected the brand with a new name -- Bed Bath & Beyond Home.

“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of parent company Brand Collective, in a news release.

“With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”

If shoppers have kept their old Bed Bath & Beyond coupons, they can us

See Full Page