MADISON (WKOW) — Travelers at Dane County Regional Airport now have a chance to support local businesses even while they're on the go.

The airport is teaming up with Wisconsin Gift Market to feature products from local vendors in airport stores. This initiative comes as Madison experiences a rise in tourism and tourism spending.

"We think this is an ideal time to bring these products to the airport," said Rob Gard, director of communications and public affairs at Destination Madison. "There's a lot more people coming through here. There's a lot more opportunity for these local makers to have their products seen by visitors and to have their products taken back home."

Local businesses interested in showcasing their products at the airport can visit the Wisconsin Gift Market's website

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