BOULDER – Coach Prime can build a brand impossible for the sports world to ignore. Now we get to see if Deion Sanders can build a championship football program.

He moves the needle the way Elon Musk launches rockets. The fireworks not only make the peeps look but drop everything to gawk. And that’s why Sanders is worth every penny of his new five-year, $54 million contract extension.

Those riches certainly were bestowed for reasons far beyond the 13-12 record he has fashioned since taking the CU job in December 2022.

He has put Colorado back on the college football map.

But how much has Sanders grown as a coach?

“How have I grown as a college coach? I think I’ve grown tremendously,” he said Friday.

Sanders explained his maturation as a coach that’s now more certain who he is and what

See Full Page