More details on the future of the beloved Thrifty Ice Cream brand were released by its new owner after concerns that its demise would be tied to the closure of Rite Aid stores nationwide.

On July 2, the ice cream brand was acquired by Hilrod Holdings, months after Rite Aid officials announced the company would be entering its second Chapter 11 bankruptcy process in May.

The holding company, tied to Monster Beverage Corporation executives Hilton Schlosberg and Rodney Sacks, paid $19.2 million for the brand.

The new owners had been teasing a comeback on social media in the months since.

On Aug. 7, the company confirmed plans to expand the brand with new flavors, new packaging and availability at new retail locations across additional geographic regions. The owners noted that there would

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