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Vel Wall, owner of Krispies by Vel, poses with a tray of her gourmet Rice Krispies treats. She started her business in 2022 and now hopes to expand into larger retail markets. Vel Wall has a treat for you. A treat so flavorful and colorful, younger you would kick and scream that you want it now while your parents tell you to finish your vegetables or you won’t get any treat at all.

Wall owns Krispies by Vel, a small business that sells homemade gourmet Rice Krispies treats with imaginative flavors she bakes in her home kitchen.

Wall, 32, attended Youngstown Christian School and graduated from Youngstown State University with a degree in business in 2021.

“I knew I always wanted to own my own business,” she said, and credited her parents for trusting her “instincts” when

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